| Course Name | Business Research Methods |
| Course Subject | Business Research Methods |
| Course Code | BC5B08 |
| Course Coordinator | Dr. Josheena Jose |
| Course Category | Commerce |
About Course
This course is designed to provide students with the necessary skills and knowledge to determine the information necessary to address an identified research problem (basic or applied) and, using this understanding, develop and use an actionable research proposal. In this process, the students will gain an understanding of relevant approaches and elements of undertaking a research enquiry specifically to provide insights to solving a relevant problem. They will develop critical core competencies and skills required to carry out such an enquiry. These competencies and skills include: defining research questions; setting appropriate research objectives; research design that incorporates research objectives and budgetary constraints; secondary and primary data collection and instruments; sampling and analysis methods; and effective reporting of results; as well as the importance of ethical conduct in conducting research in both a domestic and in international business contexts.
Prerequisites
Knowledge In Business
Outcomes
To enable students for acquiring basic knowledge in business research methods and to develop basic skills in them to conduct survey researches and case studies.
Course Syllabus
Lecture Notes
Module 1 Business Research Methods An Overview
An Overview
Module 1 Part 1& 2 Introduction to Research
- Aim is to provide a brief overview of Research Methodology
Module 1 Part 3 Qualities of a Good Research
- The success of aresearch work depend on the qualities of the Researcher
Module 1 Unit 1 Part 4 Types of Research
Module 1 Unit 1 Part 5 Process of Research
Process or Phases of Research
Module 1 Unit 1 Part 6 Problem Formulation
Module 1 Unit1 Part 6 Problem Formulation
Module 1 Unit 1 Part 7 Review of literature
Review of Literature
Module 1 Unit 1 Part 8 Role of Theory in Research
Role of Theory in Research
Module 2 Research Design An Overview
Research Design AN overview
module 2 Part 1 Research Design
Research Design
Module 2 Part 2 Exploratory Research Design
Exploratory Research Design
Module 2 Part 3 Experimental Research Design
Experimental Research Design
Module 2 Part 2 D Descriptive Research Design
Descriptive Reserach Design
Module 3 Part 1 Methods of Data collection - Types of data
Methods of Data Collection
Module 3 Part 2 Observation Study
Observation study
Module 3 part 3 survey Research
Survey Research
Module 3 part 4 Interview- Means of Survey Data Collection
Means of Survey Data Collection - Interview
Module 3 Part 5 Questionnaire Design
Questionnaire Design
Module 4 Part 1 Sampling Design
Sampling Design
Module 4 Part 2 Sample Size Determination
Sample Size Determination
Module 5 Part 1 Measurement and Scaling
Measurement and Scaling Part 1
Module 5 Part 2 Scaling Techniques
Scaling Techniques
Module 5 Part 3 Scale Evaluation
Scale Evaluation
Module 6 Part 1 Data Processing and Analysis
Data Processing and Analysis
Module 6 Part 2 Report Writing
Research Report Writing Stages
Lecture Videos
Module 1 Part 3 Qualities of a Good Research
Module 1 Part 3 Qualities of a Good Research
Module 1 Part 4 Types of research
Module 1 Types of research
Module 1 Part 6 Problem Formulation
Module 1 Part 6 Problem Formulation
Module 1 Part 7 Review of Literature
Module 1 Part 7 Review of Literature
Module 2 Part 1 Research Design
Module 2 Part 1 Research Design
Module 2 part 2 C Experimental Research Design
Module 2 part 2 C Experimental Research Design
Descriptive Research design
Descriptive Research design Module 2 part 2 D
Module 3 Part 1 Methods of Data collection - Types of data
Module 3 Part 1 Methods of Data collection - Types of data
Module 3 Part 2 Observation Study
Module 3 Part 2 Observation Study
Module 3 part 3 survey Research
Module 3 Part 3 Survey of Research
Module 3 part 4 Interview- Means of Survey Data Collection
Module 3 Part 4 Means of Survey Data collection - Interview and its Types
Module 3 Part 5 Questionnaire Design
Questionnaire Design
Module 4 Part 1 Sampling Design
Sampling Design
Module 4 Part 2 Sample Size Determination
Sample Size Determination
Module 5 Part 1 Measurement and Scaling
Measurement and Scaling
Module 5 Part 2 Scaling Techniques
Scaling Techniques
Module 5 Part 3 Scale Evaluation
Scale Evaluation
Module 6 Part 1 Data Processing and Analysis
Data Processing and Analysis
Module 6 Part 2 Report Writing
Research Report writing ( End Section of this course)
Practice Quiz
a) Systematic
b) computerized
c) general
d) none of these
a) administration
b) Business
c) Management
d) none of these
a) Management
b) administration
c) Business
d) none of these
a) investment
b) financial
c) Technical
d) Marketing
a) Theory
b) Abstract
c) Conclusion
d) none of these
a) Rational
b) Induction
c) Deduction
d) none of these
a) Induction
b) deduction
c) Rational
d) none of these
a) deduction
b) Constructs
c) Induction
d) concept
a) Statement
b) conclusion
c) prediction
d) none of these
a) Applied
b) Basic
c) Exploratory
d) experimental
a) causal
b) Descriptive
c) Formulative
d) none of these
a) Causal
b) Formulative
c) descriptive
d) none of these
a) hypothesis
b) concept
c) construct
d) Theory
a) Theory
b) concept
c) Construct
d) hypothesis
a) Retroduction
b) Induction
c) Deduction
d) none of these
a) Preliminary study
b) Secondary Study
c) Case Study
d) Pilot Study
a) Situational
b) Causal
c) Descriptive
d) Exploratory
a) Situational
b) Causal
c) Descriptive
d) Exploratory
a) Research design
b) research method
c) research procedure
d) research problem
a) Descriptive
b) Exploratory
c) Casual
d) none of these
a) Dependent variables
b) independent variables
c) Extraneous variables
d) none of these
a) Descriptive
b) non - descriptive
c) Casual
d) none of these
a) Descriptive
b) Analytical
c) Casual
d) none of these
a) Dependent
b) Extraneous
c) Independent
d) none of these
a) Independent
b) Dependent
c) Extraneous
d) none of these
a) Descriptive Study
b) Pilot Study
c) Case Study
d) Exploratory Study
a) Descriptive
b) Exploratory
c) Casual
d) experimental
a) Quasi
b) Classical
c) Modern
d) Factorial
a) To ask leading questions and dominate the discussion.
b) To stimulate discussion and keep the conversation on track.
c) To sit away from the group and observe their behaviour
d) To evaluate the group's performance on a particular task.
a) The experimental group
b) The participant group
c) The control group
d) The treatment group
a) Secondary
b) Primary
c) Sample
d) none of these
a) Cross Sectional
b) longitudinal
c) Sample
d) Observation
a) unstructured
b) closed form
c) structured
d) none of these
a) longitudinal
b) historical
c) none of these
d) cross sectional
a) sample
b) census
c) Both
d) none of these
a) Likert
b) Rating
c) dichotomous
d) category
a) a sample.
b) a census.
c) a Gallup poll.
d) a Nielsen audit.
a) Determining the relevant sample frame.
b) Defining of the population of the study.
c) Refining the research question.
d) Specifying the sampling unit.
a) Stratified sampling.
b) Judgmental sampling.
c) Snowball sampling.
d) Convenience sampling.
a) The population
b) The sampling frame.
c) The basic unit containing the elements of the population to be sampled
d) none of these
a) Ordinal
b) Nominal
c) Interval
d) Ratio
a) Ordinal
b) ratio
c) Interval
d) nominal
a) Likert
b) Semantic Differential
c) Nominal
d) Ordinal
a) Guttman Scale
b) Likert
c) Nominal
d) Ordinal
a) Environmental changes
b) Use of uncalibrated instrument
c) Poor cabling practices
d) Unpredictable effects
a) Editing
b) Sampling Techniques
c) sorting
d) Data Cleaning
a) Line Chart
b) Bar Chart
c) Pictographs
d) Histogram
a) Appendix
b) glossary
c) literature cited
d) bibliography
a) There are no gaps between the bars on a histogram.
b) Bar charts are circular, whereas histograms are square.
c) Bar charts represent numbers, whereas histograms represent percentages.
d) histogram does not show the entire range of scores in a distribution.
a) process to ensure that research data, digital and traditional, is stored in a secure manner to ensure that procedural controls are in place and adhered to in order to protect the integrity of data.
b) convention whereby research findings are prepared and disseminated to the scientific community.
c) process of gathering and measuring information on variables of interest, in an established systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate outcomes.
d) the process of systematically applying statistical and/or logical techniques to describe and illustrate, condense, recap, and evaluate data.
